While 100’s of channels are being offered, consumers have become increasingly frustrated. Browsing for content via a grid based program guide no longer works.
Flipboard, Twitter and Facebook have made discovery real-time and topic based. TV needs to embrace this trend.
Content discovery used to be simple. Channel surfing across a few channels was a good way to find something to watch.
Navigate through DVR recordings based on topics of discussion.
Topic based search that is relevant to your interests.
Select your favorite channels and follow trending topics in one guide.
Analyze audience tune in/out and tailor your content production to the audience interests.
Expose your audience to trending topics, and correlate with social media.
Better understand what your audience is watching make suitable recommendations.
Relevant advertisements are worth more to you and your audience.